Company Outline

Company Outline

Corporate nameDenen Plaza Kawaba Co., Ltd.
Address385 Hagimuro, Kawaba Village, Tone District, Gunma Prefecture
Operating expenses3.14 billion yen
Size of site49.537㎡
Capital90 million yen (The main investor is Kawaba Village, with an investment ratio of 48.9%; 12 other participating organizations)
Purpose of businessTo exist as the culmination of the "agriculture + tourism" that forms the baseline of town planning in Kawaba Village; to create and promote regional specialties from the Kawaba Village region; and to function as a "town site," a nucleus of commerce, information, and interaction for Kawaba Village.
Number of employees140 (40 full-time staff, 100 part-time workers)
HQ address385 Hagimuro, Kawaba Village, Tone District, Gunma Prefecture, 378-0111


The development of Denen Plaza as a multi-functional part of Kawaba Village and the need for business cooperation with Setagaya City were proposed between 1989 and 1990, during considerations of the ""Guidelines for Operation and Development of the Second Phase of the Kumin Health Village of Setagaya City.""
In response to these proposals, the concept of Denen Plaza was positioned in the Kawaba Village Depopulation Plan (2 years) and the Kawaba Village Comprehensive Plan (3 years), and was formulated by the Denen Plaza Promotion Committee and Executive Committee.

  • 1993
    Denen Plaza Kawaba Co., Ltd. gets its start.
  • 1994
    Milk studio opens for business.
  • 1995
    Meat studio and farmers' market open for business. The public toilets are completed.
  • 1996
    The plaza center, training facilities, and connection bridge are completed. Registered as Denen Plaza.
  • 1997
    Soba restaurant opens for business.
  • 1998
    The beer studio, bread studio, restaurant, and produce hall are all open for business.
    The grand opening of Denen Plaza.
  • 2002
    The Blueberry Hall and Blueberry Hill are open for business.
  • 2008
    Restaurant Akakura opens for business.
  • 2009
    Hotel SL opens for business in the lodging division.
  • 2010
    SL begins the operation of services.
  • 2012
    Pizza Studio and Kawaba Forest Wedding Salon are open for business. Car parking expanded.
  • 2013
    Opening of the visitor center and the Village Flower Studio.
  • 2014
    Crapes & café open for business.
  • 2015
    Opening of a second Akakura location. Start of retail of currywurst. Hotel SL begins the lunch buffet.
  • 2016
    The premier shop Yukisaian opens for business. The hotel changed its name to Hotel Denen Plaza.
  • 2019
    Kawaba Roof the Diner opens for business.

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